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Rasid company and the Saudi Riyal Symbol campaign: Together to enhance national identity in digital payments

Rasid company, is a leading fin-tech company, announced its full support for the Saudi Central Bank's campaign to launch the new Saudi Riyal symbol, emphasizing that this symbol contributes to enhancing the Kingdom's financial identity at local and international levels, and reflects the importance of the national currency's role in the global financial system. This support comes within the framework of Rasid company's commitment to contributing to the achievement of the campaign's objectives, which aim to introduce the new Saudi Riyal symbol, its national connotations and uses, enhance national identity and cultural belonging, and highlight the global position of the Kingdom of Saudi Arabia. On this occasion, Mr. Ahmed Rahal, CEO of Rasid company, stated: 'We are proud to be part of this important national campaign, which reflects the Kingdom's keenness to enhance its national identity at the local and international levels. In this regard, Rasid company was keen to respond quickly and replace the Saudi Riyal symbol in all our products and services, to ensure its uniform use in all digital transactions made across all platforms.' He added: 'The new Saudi Riyal symbol, which was designed to the highest technical standards, embodies the Kingdom's culture and rich heritage, as it carries the name of our national currency 'Riyal' with a design inspired by Arabic calligraphy. It also reflects the strength of the Kingdom's economy among the major global economies and the G20 countries, and consolidates its main role as a bridge linking global trade. This symbol tells the story of a currency that has witnessed the Kingdom's development and prosperity, and keeps pace with a new phase of excellence and progress for our nation's journey.' Rasid company also invites all its customers and partners to interact with the campaign and use the new Saudi Riyal symbol in all their financial transactions, in order to enhance national identity and keep pace with the latest developments in the Saudi financial sector. About Rasid company Rasid is a Saudi company regulated by the Saudi Central Bank as a major payments company. At Rasid we aim to contribute to digital transformation and Saudi Vision 2030 by continuously providing innovative solutions enabling customers to receive and manage payments in an easier, faster, and more secure way. Making us the trusted financial partner for all our clients.